Google Street View 360° tour for Up North Records, Chester
Up North Records is an independent vinyl record store located on St Werburgh Street, Chester, right next to the historic Chester Cathedral. The store boasts a prime location with high foot traffic, offering a diverse collection of new vinyl records.
Objective:
Chester is a renowned tourist destination, attracting visitors from around the world. To capitalize on this, the project aimed to create a Google Street View 360° tour to:
-
Showcase the interior: Allow visitors to virtually explore the store’s inviting individual atmosphere and extensive vinyl collection.
-
Increase footfall: Encourage tourists and locals alike to visit the store in person after experiencing the Virtual Tour.
Results:
Since the tour went live, the Google listing has averaged over 450 visits per month, indicating increased interest and engagement from potential customers.
Outcomes:
With an average of 450 monthly visits to the listing, the tour has successfully driven interest and footfall to the store. This project highlights the power of immersive digital content in connecting businesses with their audience, making it easier for customers to discover and engage with unique independent stores like Up North Records.
Location
Cheshire, UK
Phone
07841 031 050
mike@virtual-access.co.uk